By Our Correspondent
African Action Congress (AAC) governorship candidate in Abia State, Doris Ogala, has openly condemned the state’s newly introduced ₦150 million campaign billboard permit fee, describing it as an unfair financial burden that could undermine democratic participation.
Ogala made the remarks during a visit to the Abia State Structures for Signages and Advertising Agency (ABSSAA), where she insisted that her campaign would not be intimidated by the directive.
Declaring her determination to continue her political activities, the governorship hopeful warned against any attempt to interfere with her campaign materials, stating that no individual or agency should tamper with her billboards.
According to Ogala, the fee is excessive and places smaller political parties at a serious disadvantage, making it difficult for candidates with limited financial resources to effectively reach voters. She argued that elections should be based on ideas, policies, and leadership qualities—not on a candidate’s ability to pay enormous advertising fees.
The controversial policy, introduced by ABSSAA, requires governorship candidates to pay ₦150 million for billboard permits, while presidential candidates are expected to pay ₦200 million. Senatorial candidates will pay ₦100 million, House of Representatives candidates ₦50 million, and State House of Assembly candidates ₦20 million.
Defending the decision, ABSSAA said the charges were approved by the Abia State Government following consultations with political stakeholders. The agency explained that the policy is intended to regulate outdoor political advertising, promote public safety, and ensure orderly placement of campaign materials across the state.
The development has generated mixed reactions among political observers and members of the public. While some believe governments have the right to regulate campaign advertising, others argue that the high fees could discourage political participation and make it more difficult for opposition parties and less-funded candidates to compete on equal terms.
With political activities ahead of the 2027 general elections gradually gaining momentum, the debate over campaign advertising costs is expected to remain a key issue in Abia State, as candidates and stakeholders continue to express differing views on the policy.
