By our reporter
Abuja, Nigeria – The Minister of Works, David Umahi, has appealed to Nigerians at home and abroad to stop de marketing the country. He stressed the need for collective efforts toward national rebranding through unity, optimism and patriotism.
During an official engagement in Abuja, Umahi condemned the growing habit of Nigerians portraying the country negatively, especially on international platforms and social media. He noted that such behavior not only damages Nigerias image globally but also discourages foreign investment, tourism and economic partnerships.
He stated that no nation can progress on a foundation of constant negativity and urged Nigerians to speak positively about their country. He explained that the way citizens talk about Nigeria helps shape how the rest of the world perceives it.
While acknowledging the challenges Nigeria is facing, including insecurity, poor infrastructure and economic struggles, Umahi emphasized that the solution lies in national unity and shared responsibility.
He said that criticism should be constructive. When people focus only on the negative without offering solutions or recognizing areas of progress, they do more harm than good to the countrys image.
The former governor of Ebonyi State called on Nigerians in the diaspora to serve as positive ambassadors by highlighting the good aspects of the country while pushing for necessary reforms through appropriate channels.
He also pointed out that the administration of President Bola Tinubu is making serious efforts to tackle national issues, especially in infrastructure, energy and security. He believes these efforts deserve fair evaluation and support from the public.
Umahi encouraged all Nigerians to contribute to building the nation rather than pulling it down with negative narratives. He urged citizens to promote a positive image of Nigeria and demonstrate the strength and resilience of its people.
The call from the Minister comes at a time when public dissatisfaction with governance and economic hardship is growing. Social media has become a major platform for expressing discontent, often with viral posts highlighting the countrys challenges. While these reflect freedom of expression, officials argue that excessive negativity can damage Nigerias global standing and long term development prospects.
Political observers believe Umahis remarks may be part of a wider government strategy to improve the countrys image ahead of upcoming international events and investment opportunities.
As Nigeria continues to face complex challenges, the ongoing national conversation revolves around how to balance honest critique with patriotic support, ensuring that public discourse helps to build rather than break the nation.
