By Ifeanyichukwu Ibe
Hardex Lubricants, distributed in Nigeria by Lawman Interbiz Ltd, has taken its product awareness campaign and technical training programme to automobile technicians at Avu Mechanic Village in Owerri West Local Government Area of Imo State.
The engagement, which held at the mechanic village on Wednesday, October 28, 2026, brought together members of the Nigerian Automobile Technicians Association (NATA), who were introduced to the company’s range of automotive products and trained on their proper application to enhance vehicle performance, maintenance and repair services.
The initiative was also designed to strengthen the relationship between the company and automobile technicians, who constitute a major category of end users of its products.
Speaking at the event, the Interim Management Committee Chairman of Avu Mechanic Village, Hon. Dozie Julius, commended Hardex Lubricants and its distributors for the initiative, describing it as timely and thoughtful.
Julius, who is also the Imo State and South-East Coordinator of the Association of Nigerian Artisans and Technicians (ASNAT), emphasised the importance of continuous skill development among artisans and technicians, noting that regular training and knowledge acquisition were essential for professional growth and competitiveness in the evolving automotive industry.
He urged the participants to maximise the opportunity to improve their technical knowledge and service delivery.
The programme featured presentations on the company’s range of automotive products, alongside technical sessions on the appropriate application of lubricants and other vehicle components to ensure optimal performance. Participants were also educated on how to identify, diagnose and address various mechanical faults in vehicles.
Addressing the participants, the National Marketing Manager of Hardex, Mr. Kelechi Eke, explained that the engagement was organised to familiarise automobile technicians with the company’s products and educate them on their proper usage for optimal results.
He described Hardex as a leading automotive products manufacturer, noting that its product range includes engine oil, brake fluid, automatic transmission fluid, oil filters, petrol injector guard, radiator coolant and antifreeze, gasket gums, among other automotive essentials.
Eke highlighted the critical role of automobile technicians in the automotive industry, explaining that the company’s visit was aimed at appreciating technicians who had continued to demonstrate confidence in its products, strengthening existing relationships and equipping participants with relevant knowledge to improve their capacity to diagnose and repair vehicles.
He reaffirmed the company’s commitment to maintaining high standards of product quality and efficiency, while appreciating the technicians for their patronage and confidence in its products.
The Hardex representative also encouraged NATA members to embrace continuous professional development and keep abreast of emerging technologies and changing trends in the automotive industry.
Speaking with our reporter, one of the participants, Comrade Valentine Onukwugha, described the training as impactful, expressing confidence that the knowledge acquired would improve his professional practice and enhance his operations.
Onukwugha also commended Hardex for the quality of its products, urging the company to sustain its standards and continue delivering products that meet the needs of automobile technicians and vehicle owners.
The event ended on a high note, with participants expressing appreciation to the leadership of Avu Mechanic Village and Hardex Lubricants for organising what they described as an informative and rewarding engagement.
